Heidi is the co-founder and CEO of identifyHer, a digital health company developing a first-of-its-kind menopausal symptom tracker to guide diagnosis and management of perimenopause.

Her academic background is in Nutrition and Molecular Medicine. She has long had a passion for prevention and treatment of chronic disease and has previously held a leading role in a start-up where she brought a scientifically proven supplement for muscle health from early concept to market launch.

She took the leap to co-found identifyHer in 2021, to address unmet needs in women's health starting with perimenopause.